About Us
Our Story
The Majestic Fruit Company is one of Australia’s Proudest Producers of Fresh Avocados.
We have been bringing delicious fruit to Australian consumers for more than 40 years.
We work with some of Australia’s best Avocado growers, delivering their produce direct to shelf and direct to consumers.
Key Partners include:
Our Produce
The Avocado category continues to boom as a global industry. So too does the role that Majestic Fruit can play within the global category.
- We are focused on providing a regionally diverse supply program within our avocado category
- We offer industry leading ripening services
- We pack to meet the individual wants and needs of our customer, whether for domestic or export, including loose and prepack solutions
Our Mission
To Work with Australia's
best Avocado Growers
Our Orchards
Dorrian Farms has spent the last six years reinvigorating and building its avocado farming business.
The business has projected rapid growth in production over the next three years. It is important that it takes control of its own destiny and becomes vertically integrated in both the packing and marketing of its avocados.
The business will commission a state of the art packing line within it’s existing packhouse footprint in 2020 and partner with Freshmax in establishing an avocado marketing company in the same year.
By partnering with Freshmax to form The Majestic Fruit Company, the Dorrian family are leveraging state of the art ripening and cold chain management infrastructure across the eastern seaboard.
Our Sales & Logistics
Today Freshmax Australia, forms one of the largest diversified fresh produce businesses in Australia. With a purely domestic focus, Freshmax Australia works with Australia’s best growers across each of its core categories.
SUPPLY CHAIN INTEGRATION
We manage our own integrated orchards across both Citrus and Summerfruit categories. Beyond this we maintain an extensive list of long term, coinvested supply partnerships with growers and packers that share our passion for innovation and efficiency.
DRIVING CATEGORY FOCUS
In recent years our Freshmax Australia has worked to streamline its strategic direction and focus in on a number of specific categories where we can deliver meaningful supply and service provision impact.
LEADING CATEGORIES THROUGH IP & BRANDS
We represent one of the country’s leading varietal intellectual property (IP) commercial partners, with large scale consumer-centric brand campaigns going out through mainstream media every month. Today our core categories are:
- Apple and Pear
- Avocado
- Banana
- Citrus
- Mango
- Summerfruit
SERVING ALL SCALE OF RETAIL
Freshmax Australia works with customers of a widely varying scale and reach, but one thing remains true – we make it our business to know what the customer needs and be there for them.
National Retail
Freshmax is proud of a long standing supply relationship that it maintains with all major retailers. From driving exclusive brands onto shelf to securing top up orders week in week out, we make it our business to know what the customer needs and be there.
Wholesale Market
In keeping with our pledge to sell “the whole tree” on behalf of our supply partners, Freshmax Australia maintains strong ties to all major wholesale markets across every state. This enables us to get the possible returns for the whole crop produced by our supply partners.
Independant Retailers
Recognising the heritage and history of the fresh produce markets, Freshmax maintains a strong presence in both
the Brisbane and Melbourne Markets with stands that supply all of our core categories to independent retailers and green grocers.
